Men’s prep fashion has held a grip on our fashion sense for close to a century, with its seersucker and pops of pinks and color, all anchored by its straight-as-they-come khaki and blue blazer baseline. The same could be said for the building that houses Noble House’s Argonaut Hotel in Fisherman’s Wharf in San Francisco. Built in 1907, it’s a façade of exposed brick, Douglas fir beams, and bay views around every corner. But then you’ll also find a design squarely in the twenty-first century – overstuffed chairs in big bold reds and blues, textured faux-leather wall treatments, and a nautical theme that feels fresh, not overdone.
Preppy style follows a set of similar fashion rules in this city known for its unending commitment to progress above all else. Where do urban prep end and hipster begin? It’s a blurry line here in this land of tech start-ups and artisan everything. Yet, what you’ll find is that accessories make the part. To help you round out an urban preppy look, we offer some suggestions.
IZOLA, Flask Funnel, izola.com, $8
JOHN ELLIOT + CO., The Cast, johnelliot.com, $250
HARD GRAFT, Wool Flat Pack, hardgraft.com, $366
MRS. BOW TIE, Broxton in Navy Blue Necktie, mrsbowtie.com, $46
MINUS-8, Layer watch, minus8watch.com, $448
POLER, PS Wool Hat, polerstuff.com, $43
TRIUMP & DISASTER, Gameface Moisturizer, triumphanddisaster.com, $66
OLIBERTÉ, Gando, oliberte.com, $160
THE POP-UP PINHOLE CO., Videre Camera Kit, thepopuppinholecompany.com, $65